Revenue from Advertising
Forgotten Roads provides free and helpful content to users who are interested and care about the same things that we are. We also aim to recoup some of that investment via discrete and topically appropriate advertising provided to our readers, useful affiliate programs, and any sponsorships that may arise in the course of time.
However, due to the fact that we write reviews, earn money from avertisements in the motorcyle, camping, and general adventure industries, we want to be 100% above board in our endorsements, product reviews, and content creation efforts. This has an impact on our ethics and ability to be a trusted source of relevant information: we want to openly declare our revenue sources to our readers. This way you may trust that when we say good things about a product, you know we mean it and aren't being bought-off by companies building empires on the crushed bones of abused bloggers and readers.
Rest assured: any time Forgotten Roads content contributors receive money to write reviews, receive free products given with the intent that we would write a review, or create any sort of content that benefits a sponsor or advertiser, we make an explicit disclosure of those facts on the given blog post. We make it clearly, cleanly, and obviosuly.
It's the Law
As bloggers passionate about motorcycles, camping, and the freedom of adventure, we want to let you know about any potential conflicts – it's just the right thing to do.
However, as content creators receiving revenue or gifts through advertisement, affiliate programs, or sponsorship, it's also the law: the Federal Trade Commission (FTC) has released guidlines for bloggers regarding endorsements and advertising:
If at any point you feel that we could do a better job in disclosing releationships that Forgotten Roads may benefit from financially, either explicitly or implicitly, please let us know.